Waterside Opens First Pop-Up Retailer

Fort Worth Business

Waterside’s first pop-up tenant has opened with Fort Worth-based furniture designer Jovili.

The e-commerce brand has opened a pop-up showroom, giving customers a chance to get a first-hand look at its mid-century modern and contemporary pieces.

“We are responding to our community’s call for local and artisan goods with the addition of Jovili, a very talented furniture company that has roots right here in Fort Worth,” said Angela Hall, marketing director and general manager at Waterside. “Pop-ups are a great way for us to support growing brands, while bringing a consistently fresh vibe to Waterside.”

Jovili’s modern, mid-century and Scandinavian-inspired designs are brought to life by founder Stephen Rivers, who began the company with the belief that everyone deserves high quality furnishings at cost-effective prices. Waterside customers will be able to shop the line’s leather and upholstered sofas and chairs, tables, sideboards and rugs, which can all be delivered free of charge.

“We are thrilled by the opportunity to partner with Waterside, mainly due to our shared passion of inspiring spaces,” said Jovili founder Rivers. “We also love the family friendly locale, easy accessibility from across Fort Worth, and being surrounded by outstanding brands.”

Jovili is located at 5924 Convair Drive #420 (between REI & Steel City Pops), and is open Thursday and Friday from 2 to 6 p.m., Saturdays from noon to 2 p.m., or by appointment. Waterside is located at Bryant Irvin Road and Arborlawn Drive.

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Waterside Named #6 Top Retail Center Experiences in America by Chain Store Age

Chain Store Age
Written by: Al Urbanski

Last years’ Electric Daisy Carnival in Las Vegas, a music and dance fest with rides, drew 130,000 young people on its final day. This summer, Billy Joel will play his 43rd sellout concert at Madison Square Garden, where floor tickets sell in the $200 range. No matter their age or inclination, people still want to leave their laptops and homes behind and be with other people. They just need someone to give them a really good reason to do it.

Nine out of 10 retail purchases still take place in malls, and the retail venues that make good on that challenge will win the lion’s share of that bounty. In the interests of both innovation and inspiration, Chain Store Age thought it was time to single out the venues that put a capital “E” in “experiential” with 10 great examples.

#6. Waterside, a Conscious Place

Trademark Property has so much faith in its new-age experiential concept that it’s branded it. Conscious Place, which takes its cue from the conscious workplace initiative, is defined as an “experiential center of commerce, community, and meaning that seeks to host, inspire, educate and connect community stakeholders.” Waterside, situated alongside the Trinity River in Fort Worth, is Trademark’s first go at the concept, and it’s all-in.

Design and leasing were driven with input from locals. Furniture, games, and art on the grounds were created by local artisans. Micro-restaurants support local entrepreneurs. Mindful of ecology, a 6,600-gallon cistern collects rainwater used for irrigating the project’s green space, shaded by heritage oaks and housing a Community Pavilion.

“We believe the bar has been raised and developers must deliver much more in the future,” said Trademark CEO Terry Montesi.

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