In 1949, the Corporate Employees Recreation Association, or CERA, got its historic start as an organization of recreation facilities and wholesome leisure activities for employees, retirees, and their families. At that time, the company was known as Consolidated Vultee Aircraft Corporation, or “Convair”, and then later changed to General Dynamics, and then to LMRA. Since that time, CERA terminated many of its attractions then sold off the land to Trademark Property Company, in partnership with Sarofim Realty Advisors, in 2014 that later was developed as Waterside. Today, Waterside is a 63 acre lifestyle/mixed-use development, anchored by Whole Foods Market and REI, that capitalizes on the unique physical attributes and location of the former LMRA (Lockheed Martin Recreation Association). It is a vibrant shopping, leisure, and residential district that is environmentally sustainable and strives to become Fort Worth’s second living room with free amenities such as wi-fi, lounge seating, bocce ball court, bean bag toss, wobble boards, shade trees, public art, public restrooms, and grassy areas that inspire and activate the community.
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